Create Your Own SaaS Product (for Creators)

Ever wanted to create your own SaaS product but weren’t sure where to start? In this class, you’ll learn step-by-step how to bring your SaaS idea to life—from shaping a concept, building a solid business foundation, and creating a memorable brand, to launching, marketing, and scaling your product. With Thomas McGee, a seasoned SaaS creator, guiding you, you’ll gain the insights and tools to confidently launch a SaaS product with the potential to succeed.

This course is designed to help anyone with a SaaS idea turn it into a viable product, even without prior technical experience. With years of experience in building SaaS products, Thomas will guide you through real-world examples, practical tools, and key strategies to navigate each stage of development. By the end, you’ll have a structured plan and actionable insights that will empower you to take your SaaS product from idea to reality.

This class is ideal for aspiring SaaS creators, entrepreneurs, designers, and anyone interested in launching a digital product. No technical background is required, as Thomas breaks down each step in an accessible way. If you’ve ever thought about creating a SaaS product, this course will provide you with a clear roadmap.

You’ll receive a downloadable PDF guide, action checklists, and access to SaaS Planner—a tool to help structure your ideas and plan effectively. Additionally, you’ll benefit from resources on branding, market research, and user onboarding best practices.

For your class project, you’ll create a SaaS Product Plan that brings your unique idea to life. This plan will include key components that outline your product’s purpose, target audience, essential features, monetization strategy, brand elements, and launch approach. By the end, you’ll have a complete blueprint to guide the development and launch of your SaaS product.

Upload your SaaS Product Plan to the Project Gallery. Your submission should include:

You can use the downloadable SaaS Planner PDF provided in the Resources section to organize and complete your project.

Once you’ve uploaded your plan, take a moment to review and comment on at least one other student’s project. I’ll also provide feedback to help guide you as you finalize your product plan.